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Top 5 SEO Trends That Will Dominate 2018

Marketing trends change as the market changes. Innovations also consistently impact marketing. In SEO, nothing is constant. Every year, there are new marketing trends. As a marketer of a business, it is important for you to keep up. For 2018, here are the top five SEO trends that will surely dominate 2018:

Voice searches

According to Google’s report, mobile searches outnumbered desktop searches in 2016. This means more and more users now search for smartphones instead of computers. One unique feature of smartphones allows you to effortlessly search through your voice. According to ComScore, 50% of searches are expected to be done through voice searches by 2020. As an SEO marketer, it is time for you to optimize your content to voice searches.

Link building

Link building has been here for several years already. In 2018, it is expected to redefine itself. Instead of just “link building”, SEO will promote relationship building. Businesses will help other brands develop and will link to websites that seek out long-term partnerships.

Google’s quick results

Google is really unexpected. In 2017, they have started providing quick answers to users.

If users type into the search bar:

“How to clean car?”

“How to wrap a gift?”

“Diabetes”

“Eminem”

Google will grab snippets from the most trusted websites to post it as a quick answer to the user’s query. Therefore, it is important for SEO marketers to look at this growing trend. Make your content more user-oriented.

Personalized SERP

Google, Yahoo!, and Bing are personalizing their search engine results page. Basically, search engines based this not just on traditional ranking, but also the information of the user logged in. Personalization is not a major threat. But it is important for you to double your SEO efforts. The more users click you, the more your website will be included in the top results.

Visual searches

If there are voice searches, visual searches also exist. This is quite challenging for SEO marketers as image do not literally consist of word content. As much as possible, use rich and generic visuals so that Google can match your photos to the visual search.

5 SEO Tips to Boost Your Website

Search engine optimization (SEO) is definitely more powerful than any marketing strategies available. Remember, 93% of online experiences begin with the search engines. From time to time, SEO will always matter. According to HubSpot, 57% of business-to-business marketers reported that SEO generates them more leads than any other marketing strategies.

To help you out, here are our five SEO tips to boost your website:

Get rid of the unnecessary

The website’s speed and responsiveness are among the critical factors in SEO. If you your site loads very slowly, users will definitely hate you. In fact, eConsultancy found out that 40% of people leave a website that takes more than three seconds to load. Thus, it is important to get rid of the unnecessary that keeps your website from responding fast. Deactivate plugins and declutter your sidebar.

Link to authority websites

Link building remains one of the fundamentals of search engine optimization strategy. Do not link for the sake of linking. Link only to websites that have relevant content on your website or post. According to Moz, link building sends trackable traffic. It will also make your site a more valuable resource.

Create content for the people

The best SEO formula is creating content that is oriented to the people. According to MarketingProfs, 72% of marketers say that content creation is the most effective SEO tactic. When you are developing content for your website, think about the people. Think about what they want to look for on the internet. If you get the right content, the more people will find you.

Ask other sites to link to you

Again link building is so important. To a large extent, inbound links play a vital part in search engine rankings. It is important that authority websites also link to you as a resource. To do this, ask or encourage trustworthy websites to link or link back to you.

Always track success

To know if your SEO marketing is effective, use a software that tracks success. Some of the most popular platforms include Google Analytics and Google Search Console.

6 Reasons Why Businesses Should Invest in SEO

2017 has been a challenging year for marketers. SEO trends are changing every year.

Is SEO still powerful today?

YES!

SEO will always be alive, as long as people still depend on the internet to search for something. That’s why businesses should give SEO a priority in their marketing strategy. Here are the top six reasons why businesses should invest in search engine optimization:

Increases business visibility

SEO is the best way to establish your online presence. Without SEO, your website will remain unknown to the people. Remember, 75% of users never click pages after the first page of the search results. Your goal should be on top of the first page.

Makes your business credible

Landing on the first page of the search engine results provides an impression of reliability. SEO is confidence building. Users trust websites that are recommended by Google. Thus, investing in SEO is investing in your reputation.

Brings business traffic

According to Search Engine Journal, 93% of all traffic comes from a search engine. In fact, search engines drive 300% more traffic to websites compared to social media. Traffic may not guarantee conversions, but it will help introduce your business to consumers.

Boosts ROI

SEO definitely rewards business marketing efforts at a higher rate compared to traditional and digital marketing strategies. Why? SEO allows you to market to consumers who are looking for products and services that your business provide. Basically, you just show up on search engines when they search for you.

Competitors are doing SEO

Another reason why you should invest in SEO is that other businesses also invest in SEO. The more they invest in SEO, the more they will show up on search engine results, the more your business will be forgotten by mankind. You have to match the marketing efforts of your competitors.

Good content is healthy

Apart from marketing, your website should always maintain good content. It increases customer loyalty and trust. If you have poor content, then don’t expect users liking your website. Thus, SEO is good for marketing and website health.

We hope this discussion helps you decide on whether to invest in SEO or not.