Marketing trends change as the market changes. Innovations also consistently impact marketing. In SEO, nothing is constant. Every year, there are new marketing trends. As a marketer of a business, it is important for you to keep up. For 2018, here are the top five SEO trends that will surely dominate 2018:
According to Google’s report, mobile searches outnumbered desktop searches in 2016. This means more and more users now search for smartphones instead of computers. One unique feature of smartphones allows you to effortlessly search through your voice. According to ComScore, 50% of searches are expected to be done through voice searches by 2020. As an SEO marketer, it is time for you to optimize your content to voice searches.
Link building has been here for several years already. In 2018, it is expected to redefine itself. Instead of just “link building”, SEO will promote relationship building. Businesses will help other brands develop and will link to websites that seek out long-term partnerships.
Google’s quick results
Google is really unexpected. In 2017, they have started providing quick answers to users.
If users type into the search bar:
“How to clean car?”
“How to wrap a gift?”
Google will grab snippets from the most trusted websites to post it as a quick answer to the user’s query. Therefore, it is important for SEO marketers to look at this growing trend. Make your content more user-oriented.
Google, Yahoo!, and Bing are personalizing their search engine results page. Basically, search engines based this not just on traditional ranking, but also the information of the user logged in. Personalization is not a major threat. But it is important for you to double your SEO efforts. The more users click you, the more your website will be included in the top results.
If there are voice searches, visual searches also exist. This is quite challenging for SEO marketers as image do not literally consist of word content. As much as possible, use rich and generic visuals so that Google can match your photos to the visual search.