2017 has been a challenging year for marketers. SEO trends are changing every year.
Is SEO still powerful today?
SEO will always be alive, as long as people still depend on the internet to search for something. That’s why businesses should give SEO a priority in their marketing strategy. Here are the top six reasons why businesses should invest in search engine optimization:
Increases business visibility
SEO is the best way to establish your online presence. Without SEO, your website will remain unknown to the people. Remember, 75% of users never click pages after the first page of the search results. Your goal should be on top of the first page.
Makes your business credible
Landing on the first page of the search engine results provides an impression of reliability. SEO is confidence building. Users trust websites that are recommended by Google. Thus, investing in SEO is investing in your reputation.
Brings business traffic
According to Search Engine Journal, 93% of all traffic comes from a search engine. In fact, search engines drive 300% more traffic to websites compared to social media. Traffic may not guarantee conversions, but it will help introduce your business to consumers.
SEO definitely rewards business marketing efforts at a higher rate compared to traditional and digital marketing strategies. Why? SEO allows you to market to consumers who are looking for products and services that your business provide. Basically, you just show up on search engines when they search for you.
Competitors are doing SEO
Another reason why you should invest in SEO is that other businesses also invest in SEO. The more they invest in SEO, the more they will show up on search engine results, the more your business will be forgotten by mankind. You have to match the marketing efforts of your competitors.
Good content is healthy
Apart from marketing, your website should always maintain good content. It increases customer loyalty and trust. If you have poor content, then don’t expect users liking your website. Thus, SEO is good for marketing and website health.
We hope this discussion helps you decide on whether to invest in SEO or not.